The main objective of Phase One of this project was to attract potential partners and showcase the capabilities and goal of iBO ahead of its launch at EuroTier in Germany in November 2016. Phase Two will launch mid 2017 which will be a major leap for the site, all we can say is watch this space.
The website therefore features animated visual graphics and a distinctive layout with a strong focus on easy navigation and user experience. A professional video was also produced by our friends at SlackPress to help visitors learn that extra bit more from the developers themselves and what the vision of iBO is all about.
Our decision to work with Apex was an easy one. They understood the brief and our brand very quickly and their response captured exactly what we had envisioned creatively. In fact, the initial design pitched was so spot on, it is exactly what you see on our homepage today.
Working with Apex was pretty seamless across both locations, even with a brief that evolved slightly during the process due to the complex nature of our markets. Our project managers David and Noel went above and beyond to deliver what we were looking for and worked with us to find fast solutions to any problems encountered.