19 Aug McAllister Group unveils New Branding
It’s been a busy few months here at Apex we’ve been working hard on the complete new rebrand of the UK and Irelands leading enviromental services provider McAllister Group. Having maintained a close working relationship over many years we were delighted to play such a big role in McAllister Groups next chapter.
Headquartered in Newry, environmental solutions specialist. the McAllister Group has recently unveiled a new corporate identity. Established in 1971, the company has underwent a number of corporate identity modifications over the course of its 45 year history. Following a corporate identity process, the company recently revealed a new brand and a name change – the adoption of the McAllister Group moniker to replace the established McAllister Brothers Ltd brand. The company which employs over 75 across four locations in Britain and Ireland and which operates a fleet of over 55 vehicles has made significant strides forward over the last decade growing in size and scope.
The establishment of the London Offices in 2008 was a strategic move to service opportunities working for WASCs (Waste and Sewerage Companies) and Transportation Operators within Central and Greater London. The new brand provides a more modern and progressive presentation of the firm to the marketplace. Integrating elements of the former brand, the new identity provides a stronger, more confident representation of the company’s heritage, evolution and future growth plans within Britain and Ireland.
Commenting on the process Leo McAllister, Managing Director GB said
“The creation of the new corporate identity was a natural step forward providing a strong brand message to our multiple clients and prospective client targets that they can rely and trust the McAllister Group to complete and deliver major project works against pressing time, budget and developmental considerations. We can deliver because we possess the drive, insights, expertise and core competences to make it happen”.
The firm also unveiled the development of three subbrands which represent the three business divisions across Britain and Ireland: Trenchless, Surveying and Environmental. The adoption of the McAllister Group corporate identity is in its implementation phase and can be seen on new vehicles, social media platforms, documentation and the new cutting-edge website.