31 Oct Apex develops iBO website for Faire
iBO is a cutting edge real time positioning and monitoring system for dairy cows, offering real time data and analysis to a wide variety of industries. The client Faire Innovation Group a leading Agri engineering and software development company based in Bristol has patented the system and this was there first reveal of the new platform. As the first and only system of its kind, they required a website that not only showcases how their software can help create a more sustainable farm, but that also reflects a unique and innovative company.
WHAT WE DID
Design, Development, SEO, CMS, Mobile Website, Social Media Marketing, Branding, Brochure and Exhibition.
The main objective of Phase One of this project was to attract potential partners and showcase the capabilities and goal of iBO ahead of its launch at EuroTier in Germany in November 2016. Phase Two will launch mid 2017 which will be a major leap for the site, all we can say is watch this space.
The website therefore features animated visual graphics and a distinctive layout with a strong focus on easy navigation and user experience. A professional video was also produced by our friends at SlackPress to help visitors learn that extra bit more from the developers themselves and what the vision of iBO is all about.
WHAT THE CLIENT SAID
Our decision to work with Apex was an easy one. They understood the brief and our brand very quickly and their response captured exactly what we had envisioned creatively. In fact, the initial design pitched was so spot on, it is exactly what you see on our homepage today.
Working with Apex was pretty seamless across both locations, even with a brief that evolved slightly during the process due to the complex nature of our markets. Our project managers David and Noel went above and beyond to deliver what we were looking for and worked with us to find fast solutions to any problems encountered.